Crazy Pet Signs License Agreement

With Advance Publishers

The Crazy Pet Company (LLC) has entered into a license agreement with Advance Publishers, a  Maitland, Florida-based children’s book publisher and merchandiser. Under the terms of the agreement, Advance Publishers will develop a program to introduce Crazy Pet Interactive Products, including books and DVDs, to the supermarket, drug, and mass market channels. 

Founded more than 40 years ago, Advance Publishers has worked with world-renowned companies in the children’s entertainment field such as The Disney Company, Sesame Street and Nickelodeon.  Advance is an ideal partner for Crazy Pet, a unique license property devoted to teaching children character-building values through caring for and having fun with pets. 

“We are pleased to form a strategic alliance with an industry leader like Advance Publishers, which has worked with some of the premier names in children’s entertainment,” said Howard Finelt, managing executive director for Crazy Pet LLC. “Our association with Advance Publishers will provide an exciting opportunity to take Crazy Pet to the next level by presenting our integrated Pet-Kids products and entertainment to millions of consumers through mass market outlets.” 

Among the products covered in the license agreement are “The Crazy Kids Guides,” a series of books featuring fun, pet-oriented activities for kids. Building on the popularity of the recently-published “The Crazy Kids Guide To Cooking For Your Pet” (MTB Marketing), the series will include “Guides” to “... Grooming Your Dog/Cat,” “...Fun Birthday Parties For Your Pet,” “... Pet Scrapbooking” and “... Fun Things To Do With Your Pet.” 

For more information, contact Howard Finelt 1-866-809-PETS ext. 103 or hfinelt@license-one.com. For information about Advance Publishers, visit www.advancepublishers.com.