Licensee Launches 2 New Crazy Pet Ad Campaigns
Cardinal Labs Creates One Set of Ads for the Pet Trade,
Targets
Kids With 2nd “Beware of Crazy Dogs” Campaign
Trade Magazines – Licensee Cardinal Labs has launched a series of eye-popping full-color ads in trade magazines, which are making quite a splash with retail decision makers. The ads not only draw attention to Cardinal’s products, but explain in detail the mission of the Crazy Pets. They show how Cardinal promotes the Crazy Pet “Characters Building Character” theme on its labels, with features like a Note to Parents and a nod to one of the “Back Bones of Character” that kids learn from using the specific product.
Children’s Ad – Cardinal Labs also runs a full-page back cover in every issue of Dogs For Kids magazine, built around a “Beware of Crazy Dogs” theme. For example, one recent headline proclaimed, “Beware of Dogs Who Do Tricks For These Treats.” The ads show the featured product in the center, surrounded by some very “crazy” pets. Kids are invited to send in photos of their own “crazy” pet for inclusion in a future ad.
